Chinese
In recent years, with the development of science and technology and the change of market demand, more and more tire enterprises have increased their investment, promoted the intelligent upgrading of products, and constantly improved the product technology content and market competitiveness.
Under the promotion of relevant practice, intelligent tire is also gradually moving from concept to reality.
Promote intelligent upgrade
At the third China International Expo, Michelin, an international well-known tire enterprise, released a number of new intelligent products, which showed the product concept of "safer, smarter, greener and happier" to the outside world. It is worth noting that Michelin is also the first time to participate in the Expo, in order to further cultivate the Chinese market and increase the strength of China's market expansion.
Weishujie, President and chief executive of Michelin China, said that after years of development, Shenyang factory has become an example of green intelligent manufacturing, and is also one of the manufacturing bases with the highest intelligence level and the best green development level in Michelin global factories.
This time, Michelin launched vision innovative concept tires. Weishujie said it represents the future direction of Michelin's product development. The concept tires are inflatable free, interconnected, repairable, customizable, and organic“ The tyres will be more intelligent and "talk" in the future, and have good interaction with drivers, and improve the safety of tire use "Said vishter.
Linglong tire also continuously increases the investment of intelligent projects. In the first half of this year, Linglong tire launched 14.2 million tire intelligent production projects in Changchun. The project is located in Changchun automobile economic and Technological Development Zone, with a total investment of 4.893 billion yuan. After the completion of all construction, 12 million semi steel radial tires, 2 million all steel radial tires and 200000 retreaded tires can be produced annually.
It is worth mentioning that Jilin Linglong tire intelligent factory project will join hands with Tencent, Chinese intelligent and other enterprises, based on the industrial Internet, and combine advanced technologies such as industrial cloud, big data, artificial intelligence, blockchain and 5g, to connect people, machines, materials, methods and rings, break through physical boundaries, realize the digitalization of factory management in an all-round way, and make research, production, supply, marketing and service work, To build the first digital and intelligent industrial Internet platform in the tire industry in the world. After the completion of the project, it will become a world-class manufacturing factory which realizes digital, intelligent interconnection and green.
Strengthen channel construction
Western Securities said that since this year, the downturn in overseas demand has prompted tire companies to seize domestic markets. The relevant research shows that the domestic tire industry has gradually completed the withdrawal and merger of small enterprises. Under the background of initial improvement of concentration, the channel dispute will become the main battlefield at present. The channel dispute is more three-dimensional than the price war, which is an organic combination of channel profit, channel stickiness, channel cognition and terminal recognition. Seizing channel resources and achieving a new level of concentration is one of the main focuses of domestic market in the next 1-2 years.
Taking Linglong tire as an example, the company cooperates with Tencent cloud and Chinese intelligent. After the intelligent retail system is online, Linglong tire will rely on offline stores and intelligent retail systems all over the country, and meet the customized, personalized and diversified product and service needs of consumers through Internet synergy effect, and realize the richer store products, more professional services and greater profits.
At the same time, Linglong tire will achieve more refined operation and management in the intelligent retail business segment, and provide a package of solutions for channel customers. The company will open online and offline stores through e-mall, effectively introduce online consumers into offline store service system, bringing more marketing possibilities.
Pacific Securities believes that the new retail model of Linglong tire helps to realize the integration of all dealers, centralized procurement and unified management, reduce costs and improve profitability.
